Paid Search (PPC)
Our approach to paid search is based on specific sectors and understanding of their requirements, allied to a KPI driven engagement model. The reason that we feel that paid search is important is that it is generally not well understood, and normally devolves into simply trying the same thing over and over, we became google accredited to get an inside line on how it works, we focus on a cohesive approach that is the best of all worlds, utilising data, A/B split testing and exploiting the hard work done in structuring the marketing platform.
Understanding the vertical and respecting the intentions of the clients gets us to a better outcome and out of the box thinking means that we can turn a small investment into a great return.
To discuss your program requirements
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Short investigation meeting, requirements scope and target agreement.
Engagement with the team who are delivering your work and establishing lines of communication.
Short informative meetings to identify messaging and provide feedback on opportunities.
Statistics email and data transfer into your CRM.
Continuous improvement program based on leads generated
Updates on new messages used and the process used to make the determination.
11 Brindley place, Birmingham