One of the key benefits of current data driven marketing is the ability to analyse and score a set of data points in a dataset. It’s not a new development; But we no longer have to spend time building data universes and painstaking work to get a good vertical slice of data and using ETL (extract, transformation and load)tools.
Now we have better solutions that access live data in real time and allow us to automate response and interaction in real time with dashboards that tell us in real time how successful campaigns are.
predictive marketing will be an essential piece of the marketing stack moving forward. This is especially true in enterprise corporations with large marketing teams, but this could be a real boon to SME's looking for a competitive advantage.
We can help guide you through the tools, programs and data required to start taking advantage of this bourgeoning area in marketing.
To discuss your program requirements
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Short investigation meeting, requirements scope and target agreement.
Engagement with the team who are delivering your work and establishing lines of communication.
Short informative meetings to identify messaging and provide feedback on opportunities.
Statistics email and data transfer into your CRM.
Continuous improvement program based on leads generated
Updates on new messages used and the process used to make the determination.
11 Brindley place, Birmingham